4LIFE Entrepreneurship Programme™

The online 4LIFE Entrepreneurship Programme™ provides you with the coaching, blueprint, and tools you need to start, scale, and sustain your business for the rest of your life. Unlike any other programme, you get LIFETIME ACCESS, which includes all future content upgrades, monthly mentoring and support, and our exclusive entrepreneur community. And, since you are under the guidance of accomplished entrepreneurs who coach you, you get to avoid many of the struggles that the typical entrepreneur goes through.

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The Problem

Starting, scaling and sustaining a business can be overwhelming

If you don’t have an accomplished coach to guide you, a coach who knows the way, you waste time chasing dead-end ideas; you burn more money than you make; you guess instead of following a proven process.

That leads to sleepless nights and feeling constantly overwhelmed. And the prospect of frustration and burnout becomes very real.

We don’t want that for you. The School of Entrepreneurship is giving entrepreneurs hope with a new way to start, scale and sustain a profitable business.

Entrepreneurship is demystified and simplified by accomplished entrepreneurs who guide you every step of the way, so you can achieve success without uncertainty or overwhelm.

The Solution

4LIFE Entrepreneurship Programme™

The 4LIFE Entrepreneurship Programme™ includes the following modules:

Get the coaching, roadmap and support you need to start a business from scratch without overwhelm or frustration.

Full Time

Part Time

  • Programme Orientation
  • Philosophy of Entrepreneurship (1)
  • Philosophy of Entrepreneurship (2)
  • Time Mastery & Accountability
  • Business Ideation
  • Developing Startup Ideas & Deeper Insights
  • Business Idea Research & Validation
  • Vison, Goals & Objectives
  • What Product Are You Selling & Your Exclusive Product
  • Craft Your Offer
  • What Problems Do You Solve & Problem Analysis
  • What is the Value Proposition
  • What Determines the Force of a Value Proposition
  • How to Craft Your Value Proposition
  • How to Apply Your Value Proposition
  • Who is Your Prospect & Their Needs & Wants
  • The Psychology of Pricing & Pricing Strategies
  • The Fundamentals of Branding & Your Profile
  • Partner Platforms & What To Measure
  • Persuasion (1)
  • Persuasion (2)
  • Marketing Channels (Free & Paid)
  • Business Model Canvas
  • Preparation for The Landing Page Builder
  • Tour of The Landing Page Builder
  • Building your 1st Landing Page
  • Finance & Tax
  • Legal & Regulations
  • Blueprint

Get training from a team of accomplished entrepreneurs who will help you with scaling your new business.

Full Time

Part Time

  • Introduction to the Enneagram
  • Debriefing of Types 1 to 5
  • Debriefing of Types 6 to 9
  • Enneagram Q & A
  • Personal Accountability – What & Why?
  • Understanding and Applying Integrity
  • The Mind
  • How the Mind Works
  • Self Talk Cycle
  • Inner and Outer World
  • Six Laws of the Mind
  • Social Entrepreneurship
  • Mentorship and Purpose
  • Module 1: Effective opportunity selection
  • Module 2: Small things initiate the innovation mindset
  • Why creativity matters and understanding your mindset
  • Understanding Your Thinking Style
  • Traditional thinking and the effect of stress on creativity
  • The way forward – a thinking framework for strategic thinking
  • Lateral Thinking – a tool for enhanced creative thinking
  • The Importance of sales, critical sales issues to be managed
  • Time management practical application, templates and support tools
  • The Sales Cylce: Prospecting and Referrals
  • The Sales Cycle: Setting the app, Surveys and Needs Analysis
  • The Sales Cycle: Presentation, Closing Techniques
  • The Sales Cycle: Handling and Overcoming Objections
  • Problem Identifier and Review
  • (is )Mindset Rebellion (creepnig in?…) and How to Overcome Imposter syndrome
  • Whats’ Your Story
  • Finding your URPs to start your business
  • Applying the URP to grow your business
  • Your Financial Goals & Money Style, Budgeting
  • Knowing Your Numbers (1)
  • Good Customer Service Is Not Enough
  • Using CX To Build A Business That Lasts
  • Knowing Your Numbers (2)
  • Cashflow Management
  • Types of financing
  • Public Relations – Activities & Tools
  • PR in the Marketing Mix
  • Branding – Trust, Relationships, Image (shortened by 1 day)
  • Starting a Business – Legal Entities, Auditors, Naming, Compliance and Acts
  • Accounts, Taxes, Structuring a Business
  • Specific Contracts and Acts
  • Contracts – Overview and Pointers
  • Intellectual Property
  • Confidence. Clarity. Certainty.
  • The Leader’s Capacity for the Future
  • Understanding Your Team, Teamwork & Collaboration
  • Managing Change
  • Being the Visioning Leader
  • Loosing motivation & overcoming apathy
  • Overcoming Fear /create excitement to kickstart
  • Structuring a presentation so that you don’t need notes.
  • The art of story telling
  • The science of speech writing
  • The value of great communication skills
  • Impromptu speaking
  • The fundamentals of Social Media
  • The importance of Clarity
  • Creating engaging content
  • Beating the algorithm
  • Building your email list
  • Facebook Business Manager Setup
  • Creating Audiences & Targeting
  • Anatomy of an Ad Campaign
  • Creating a Winning Ad
  • Setting Up Your Ad Campaign
  • (More) Strategies To Accelerate Your Entrepreneurial Journey
  • How to create a video and podcast
  • Using video & podcasts in your marketing
  • Being a Leader on LinkedIn
  • The Art of Making New Connections
  • The Captivating One-Liner
  • Secret LinkedIn Tricks
  • The Most NB LinkedIn Skill to Master: Direct Messaging
  • How to utilise Sales Funnels
  • Use email to create a customer journey
  • Useful Social Media tools
  • What is CRM (Customer Relationship Marketing)
  • Improve Productivity and Management of your Business
  • Important Concepts & Big Picture Overview
  • Campaign Preparation – Part A
  • Campaign Preparation – Part B
  • Campaign Setup
  • SEO and Storytelling
  • Optimization in Practice
  • The Top 3 ASSET Incomes that will set you up for a WIN in this POST Covid 19 Economy
  • How to Get Your B-BBEE Certificate and tap into Corporate BEE/Development Funds
  • Key Factors in Financial Planning for a Business:
  • The Four Dimensions of Resillience (Physical, Mental, Emotional, Purpose)

Get lifetime access to our entrepreneur community where you can do business through referral networking.

Full Time

Part Time

  • Ongoing growth strategy and tactic sessions to keep your business growing and sustainable
  • Monthly referral networking meetings to gain access to market through your fellow colleagues and their networks
  • Lifetime access to our exclusive closed Facebook Group
  • Access to exclusive member-only interviews with successful entrepreneurs
  • Access to all future upgraded course content
  • Weekly tool reviews of tools that can help you be more productive in your business
  • Weekly accountability sessions with an accountability coach

What to expect

Programme info

Available on-demand

Daily sessions on-demand for full-time students and weekly sessions on-demand for part-time students

Recorded and available to watch online without limits

Accompanied by assignments, exercises, and case studies

Personalised guidance from an accountability coach

Interactive with Q&A at the end of each session

Added Value

Bonus Tool

The Enneagram is a sense-making tool and framework that enables the development of self-awareness.

At the start of the programme, you will take the Enneagram Assessment and discover your Entrepreneur Enneagram Type (EET).

Moreover, you get a detailed report on your Enneagram Type and a debriefing session with an accredited Enneagram Coach on your Entrepreneur Enneagram Type.

Your results give you insight into your core personality traits as it reveals your intrinsic motivators, strengths and weaknesses while it guides you to create the changes needed in yourself to become the best version of yourself and ultimately a more successful entrepreneur.

Armed with this self-knowledge, you can customise your learning path for accelerated development and success.

Programme Fees

Your Investment

Once Off Payment

R19 995

Once Off

Monthly Payment

R3 495

per month for 6 months

Monthly Payment

R1 829

per month for 12 months

Still not sure if this is for you? See what our students are saying...

From Our Students

Success Stories


Kasi 2 Kasi Plumbers Association

Before starting the programme Thabo made on average R 2000 profit per month. Currently his profits are between R 35 000 – R 80 000 per month.

Thabo is 54 years old and started his business in 2017. He joined the programme in 2023 and during the process, changed the whole focus and strategy of his business.

He operates in Diepsloot Soweto and extended his business to a plumbing association with 3 categories:

  • Helping aspiring plumbers in townships to get certified
  • Assist existing plumbers (3+years) to become certified and register with ARPL
  • Assist qualified plumbers with access to the market and expand their profits.

He partnered with SETA Jhb and also works with Harmony Gold Mine.

His goal for 2024 is to upskill 3000 plumbers to get them certified and registered with the relevant

With the knowledge he gained from the entrepreneurship programme he:

  • Revisited and changed his strategies
  • Changed his business management and focussed on what he does best
  • Upskilled his marketing – especially improving his social media marketing

Imbokodo Courier Services

During and after the programme she increased her profits with 75 % per month.

Nikho completed the programme in September 2023. She started her business in 2021, and is based between East London and Johannesburg.
Her business operates nationwide.
Specific skills she learnt from the programme that enabled her and her businesses to grow:
  • she changed my whole business concept to specialize in a specific area
        (which is focussed on courier services and logistics for SME’s)
  • she learnt and understand the importance of consistency now
  • and to never give up, but rather to find solutions to every challenge she encountered
She also make use of outsourcing services in order to meet her
client’s needs.

Gemini Engineering Solutions

His annual turnover before the programme: +/- R 250 000 His annual turnover after the programme: +/- R1.1 million
Velaphi is 40 years and started his business in 2015. He is an Engineering Consultant, based in Durban. He self-funded using his payout after resigning from his job in 2015. Since the programme, he received a R100 000 grant from a Sasol Development Fund and as part of the Sasol Programme can get up to R10 Million interest-free loan for capital expenditure required for any specific customer project. He has grown from being a subcontractor to being the main contractor on projects. He sustains himself and 5 employees, with about a dozen contract workers. Skills learnt particularly from the programme:
  • Marketing strategies and following up with prospects
  • Accountability (focus, motivation, goal setting)
  • Branding (clarity and tools to use to save costs)

Chillas Zone

In the beginning, his business was small with low profits. Doing this programme contributed hugely to increasing his turnover and profits in his business.
Jack is 32 years old and based in Nkambako Village, Tzaneen, Limpopo. His business was running for 18 months when he joined the programme in March 2023. Valuable knowledge he gained from the programme:
  • how to handle his finances better,
  • improved his marketing strategy, 
  • the importance of time management (which he was lacking)
  • understanding goal setting and the importance of it better
  • problem analysis 
He sees this programme as a “power tool” of knowledge and guidance that he will continue to use to grow his business.

Maxin Clothing

Doing the programme contributed hugely to increasing her turnover and profits.
Preciah is the Principal of Westvalia Day Care Centre. She lives in Khujwana Village and her business is based in Tzaneen, Limpopo. She started her business as a hobby in October 2022, and was running for 4 months when she joined the programme in March 2023. She employed a manager when she opened her 1st shop, in December 2023 she employed an assistant for her second shop. She got a partner in 2023 and opened a second outlet in December 2023. She gained valuable knowledge regarding:
  • pricing structures,
  • understand the finances better and how to manage it,
  • a better understanding of her business concept,
  • gained much through proper marketing research as learnt from the programme,
  • goal setting,
  • corrected many mistakes she made in the beginning because she had little knowledge of how to run a business and
  • motivation to never give up at times when she felt she wanted to give up.

Ultra Intellects Gardening and Cleaning

He was making less than R2000 per month and now he is making an average of R6000 per month.

Silas was one of the Bursary Students in 2023 when he was 36 years old. He has developed self mastery, sales skills, business compliance and his big ‘why’ as to why he is in business.”



She had no income prior and currently makes R3000 per month.

Tasneem was 20 years old when she attended the programme in 2022. She is based in Durban and started her online business after commencing the programme.

“The area of the course that had the greatest impact on me and my business was the mindset and personal development area. It taught me to be patient and consistent even if I wasn’t seeing results immediately”


Agricultural Business

At the start of the programme she was making R1000 per week and currently she is making R3500 per week.

Luyanda was 18 years old when she attended the programme in 2022, and also started her business during the same time (in 2022).

She is based in Pietermaritzburg, KZN, and one of the most important aspects she learnt from the programme is: “Know your customer”.

From Our Students


Valentine Lunga


“Coach Leon, you are the best!! thank you for a platform that educates and equips me to start and scale my business. The school of entrepreneurship has become part of my life. I have mixed emotions as i finish with my course, I am happy that i have learnt so much, have built amazing friendships with the other students and have been taught by the best but i will miss you and all the other coaches. Thank you so much !! I will go out there and implement all that i have been taught, cant’t wait.”

Abel Kortje


“I would like to express my gratitude towards Leon the Visionary of Entrepreneur school, I am empowered and have completely different mind set business concern. Now I believe you need education or understanding in order to start and want to sustain in business. Thanks guys was great to be with you.”

Sue Lorraine


“Words are not enough to thank you Coach Leon for giving me this life-changing opportunity. When l was chosen for this program and started the journey l knew that my life would not be the same again .l learned so much from you and all the coaches you brought for us on this program. l have improved as a person and an entrepreneur. The program was more than l expected..l can say it was rich in every way. I thank you for the opportunity to meet great and inspiring colleagues in this program. God bless you richly for giving me this opportunity to be part of this awesome community and for all you have taught me. “

Nobuhle Zondi


“I truly appreciated this journey. The school has provided me with invaluable resources and guidance to help me on my entrepreneurial journey. The courses I have taken have given me the knowledge and tools to build a solid foundation for my business. I now have a better understanding of the business landscape and how to position my company for success. I have also learned about the importance of creating a strong brand and marketing strategy, which has helped me to attract and retain customers. Thank you so much.”

Thomas Antoine-Williams


“There is a unique way of learning with Leon, he uses a clear delivery of his teaching with great examples and proven techniques that set you for success, the only thing you need is just to follow the process and show up. The school of entrepreneurship has been my greatest investment as it brings you a higher level of understanding, deeper and broader than all the other courses I have done, presenting you each day and week a different topic with his passion and extensive experience that you can benefit as a privilege student. I think it’s fair to show gratitude and to show anyone that would be looking to work with you how much value they will receive. Forever grateful.”

Caroline Karanja


“Leon you definitely are community changer through the training impacting South Africans and beyond. I did iEMP3 and this time I was committed to stay the course. Your great love is evident in the planning and giving us the best coaches and guidance and time put in organizing content of the course. I salute you. Blessing.”

Puleng Matatiele


“Sincere gratitude to you Leon and all the coaches, the entire SoE. The course was intense and greatly useful.This was an opportunity I had been yearning for but never imagined would come true. Thank you so much.”

Sbusisiwe Chili


“Thank you Coach Leon for the lovely program and the amazing coaches you brought to us, I really learnt a lot.”

Leila Blom

Backyard Farms

"In 2020 was approached by a lovely man who was involved in a big charity based feeding scheme during covid lockdown. He asked me if I wanted to start a social enterprise with him based on working in communities and townships to create gardens where they grow and sell chillies onions, basil, red pepper, tomato and herbs, we then buy their harvests and use them in our range of table and cooking sauces."

"When I was asked to help start this endeavour I decided to join the School of Entrepreneurship since I knew nothing about starting a business or where to even begin! I enjoyed the diverse topics that the School of Entrepreneurship covered and after long days out I would go home and be able to share the same struggles & learn from the other students who were facing the same challenges which was motivating."

"We started Backyard Farms as a team of three (my colleagues who are husband and wife still have their own full-time jobs, so I am the only one who is working on this project full time) but it has helped immensely to have a team who can bounce ideas of one another, so I cannot take full credit for everything that has been done. We have just recently been stocked in a Wellness Warehouse and a Pick ‘n Pay so we now employed a 4th person who is helping with the production of the sauce so that I can focus on growing the business."

Pelisa Mpumlwana

Lisas Box

"To me, to actually take the initiative & be an exhibitor at the Rand Show may sound like bragging, but it was one of my greatest milestones for 2022 & most bitter sweet business challenge."

"With the School of Entrepreneurship, I have changed my way of thinking thanks to Verity Price, one of their coaches. I recently attended the Rand Show and I was not looking for opportunities to catapult to unprecedented limited heights, instead, I was looking for business opportunities that landed me where the School of Entrepreneurship has taught me in their skill implementation sessions."

"But here is the thing also, I planned for the Rand Show & no matter how much I made plans things did not go as planned. This rang true when I had to take a bus from the Eastern Cape with Lisas Box stock to Johannesburg. This challenge showed me how much I was willing to grow in business.

In summary, Lisas Box made it’s 1st yoco sale & many more thereafter. Lisas Box got featured on African Celebration TV & made new stakeholders."

Who We Are

The Team

Meet the Founder & head coach

Leon Lategan

Leon Lategan is the School of Entrepreneurship’s Founder and Head Coach. He has coached, trained and spoken to over +50 000 entrepreneurs, business owners and corporates in South Africa and in 21 cities globally in countries such as Egypt, Qatar, Jordan, Mauritius, Bahrain, Botswana, Namibia, Rwanda and Tanzania.

The School of Entrepreneurship exists to create entrepreneurs because they possess the ability to spur economic growth and improve living standards for all. We aim to develop 10,000 new entrepreneurs in the next 5 years who are capable of starting sustainable and profitable businesses that create jobs and reduce unemployment.

Who You Will Learn From

The Coaches

World-class coaching provided by a team of accomplished entrepreneurs

Programme Fees

Your Investment

Once Off Payment

R19 995

Once Off

Monthly Payment

R3 495

per month for 6 months

Monthly Payment

R1 829

per month for 12 months

Do you have questions? Let's chat...

Talk with our Student Advisor

If you have any questions about our programme, please complete the form below and we'll be in touch.